Maison Ferrand exhibited at Bar Convent Berlin 2022.
![](https://www.tenji.tv/wp-content/uploads/video_img/barconvent_2022_10/barconvent_2022_10_01-1.jpg)
Hello so I am Alexandre Gabriel.
I’m the master blender at Maison Ferrand at cane Rock and Plantation Rum.
So I’ve been doing this job for 34 years.
I’m the master blender at Maison Ferrand at cane Rock and Plantation Rum.
So I’ve been doing this job for 34 years.
![](https://www.tenji.tv/wp-content/uploads/video_img/barconvent_2022_10/barconvent_2022_10_01-2.jpg)
What is the job of the master blender?
A master blender is like a painter using different barrels to create a beautiful drink.
A master blender is like a painter using different barrels to create a beautiful drink.
![](https://www.tenji.tv/wp-content/uploads/video_img/barconvent_2022_10/barconvent_2022_10_01-3.jpg)
So um a master blender usually works with.
I’m also master distiller with a master dessert who makes a beautiful distillate.
I’m also master distiller with a master dessert who makes a beautiful distillate.
![](https://www.tenji.tv/wp-content/uploads/video_img/barconvent_2022_10/barconvent_2022_10_01-4.jpg)
You know when you distill you create beautiful flavors with the raw material and the canes of rum the raw material is sugarcane juice or sugarcane molasses.
![](https://www.tenji.tv/wp-content/uploads/video_img/barconvent_2022_10/barconvent_2022_10_01-5.jpg)
So Maison Ferrand, we are specialized in very high grade spirits.
![](https://www.tenji.tv/wp-content/uploads/video_img/barconvent_2022_10/barconvent_2022_10_01-6.jpg)
Wo we make we make rum we make Plantation Rum, we also make CAREROCK, we also make a Ferrand Cognac and Citadelle French Gin.
![](https://www.tenji.tv/wp-content/uploads/video_img/barconvent_2022_10/barconvent_2022_10_01-8.jpg)
So we are a family business.
We we are very independent and we strive in making the best spirits we can make.
We we are very independent and we strive in making the best spirits we can make.
![](https://www.tenji.tv/wp-content/uploads/video_img/barconvent_2022_10/barconvent_2022_10_01-9.jpg)
So for example, for Gin Citadelle, we grow our own juniper berries and in the case of rum we have a distiller Barbados and also Partners in Jamaica where we make this beautiful rum spiced from cane rock.
![](https://www.tenji.tv/wp-content/uploads/video_img/barconvent_2022_10/barconvent_2022_10_01-11.jpg)
CANEROCK is is a rum that we make in Jamaica. And a very traditional infusion of rum.
![](https://www.tenji.tv/wp-content/uploads/video_img/barconvent_2022_10/barconvent_2022_10_01-12.jpg)
It’s a spiced rum where we use beautiful rum from Clarendon and Long Pond distilleries.
![](https://www.tenji.tv/wp-content/uploads/video_img/barconvent_2022_10/barconvent_2022_10_01-13.jpg)
These distilleries have been making rum since the mid 1700s.
![](https://www.tenji.tv/wp-content/uploads/video_img/barconvent_2022_10/barconvent_2022_10_01-14.jpg)
And then we take this rum and then we Infuse it slowly with beautiful local spices.
![](https://www.tenji.tv/wp-content/uploads/video_img/barconvent_2022_10/barconvent_2022_10_01-15.jpg)
And so it’s delicious it’s really smooth.
This is a hundred percent distilled in Jamaica one of the most beautiful country in rum.
This is a hundred percent distilled in Jamaica one of the most beautiful country in rum.
![](https://www.tenji.tv/wp-content/uploads/video_img/barconvent_2022_10/barconvent_2022_10_01-16.jpg)
You’ll probably know Jamaica it’s a beautiful Island, the island that invented reggae but also one of the islands that is at the origin of beautiful rum.
![](https://www.tenji.tv/wp-content/uploads/video_img/barconvent_2022_10/barconvent_2022_10_01-17.jpg)
The style of rum from Jamaica is full body, full of favors, absolutely delicious.
![](https://www.tenji.tv/wp-content/uploads/video_img/barconvent_2022_10/barconvent_2022_10_01-18.jpg)
And the idea here was to create a rum that has this pedigree of Atlantic Jamaican rum but also that has the beautiful elements that rum used to use in the old days when it was infused by beautiful botanicals.
![](https://www.tenji.tv/wp-content/uploads/video_img/barconvent_2022_10/barconvent_2022_10_01-21.jpg)
So we use ginger, local ginger in it and then we use a little coconut in very small quantity and a little bit of vanilla.
![](https://www.tenji.tv/wp-content/uploads/video_img/barconvent_2022_10/barconvent_2022_10_01-22.jpg)
These are all recipes when rum used to be done like this.
So that’s CANEROCK.
So that’s CANEROCK.
![](https://www.tenji.tv/wp-content/uploads/video_img/barconvent_2022_10/barconvent_2022_10_01-23.jpg)
We called it CANEROCK because in the Caribbean, the islands is often referred as the rock and as you may know rum is made with a sugarcane.
![](https://www.tenji.tv/wp-content/uploads/video_img/barconvent_2022_10/barconvent_2022_10_01-24.jpg)
It’s a sugarcane that’s pressed into a juice and then the molasses from that juice is then distilled to make this beautiful fully aromatic rum.
![](https://www.tenji.tv/wp-content/uploads/video_img/barconvent_2022_10/barconvent_2022_10_01-26.jpg)
That’s so characteristic of of Jamaica so that’s why we call it CANEROCK, the cane grows on the rock on the beautiful island of Jamaica.
![](https://www.tenji.tv/wp-content/uploads/video_img/barconvent_2022_10/barconvent_2022_10_01-27.jpg)
So when you taste the rum like this, typically, it’s as any beautiful rum, CANEROCK is you know spice rum is really a shipper.
![](https://www.tenji.tv/wp-content/uploads/video_img/barconvent_2022_10/barconvent_2022_10_01-29.jpg)
So you know the best way is in a glass like this but you can drink it obviously with beautiful ginger beer like, we like to do in the Caribbeans. Cheers.
![](https://www.tenji.tv/wp-content/uploads/video_img/barconvent_2022_10/barconvent_2022_10_01-31.jpg)
So to learn more about what we’re doing obviously about cane rock you just look at canerock.com/
![](https://www.tenji.tv/wp-content/uploads/video_img/barconvent_2022_10/barconvent_2022_10_01-32.jpg)
This is the website for this beautiful product we decided to taste today.
![](https://www.tenji.tv/wp-content/uploads/video_img/barconvent_2022_10/barconvent_2022_10_01-33.jpg)
Also you can see Maison Ferrand.
Maison Ferrand is maisonferrand.com/
Maison Ferrand is maisonferrand.com/
![](https://www.tenji.tv/wp-content/uploads/video_img/barconvent_2022_10/barconvent_2022_10_01-34.jpg)
And you can see all of our products.
![](https://www.tenji.tv/wp-content/uploads/video_img/barconvent_2022_10/barconvent_2022_10_01-35.jpg)
You can see some about CANEROCK but also our rum plantation, our Cognac Ferrand,our Gin Citadel. Enjoy.