Chasing Circularity is exhibited Adidas at Design London 2022.
![](https://www.tenji.tv/wp-content/uploads/video_img/designlondon_2022_09/designlondon_2022_09_05-1.jpg)
Hello my name is Paul Smith, I’m the director for sustainability concepts at Adidas.
I’ve been fortunate enough to work in the innovation team for the last 17 years,
I’ve been fortunate enough to work in the innovation team for the last 17 years,
![](https://www.tenji.tv/wp-content/uploads/video_img/designlondon_2022_09/designlondon_2022_09_05-2.jpg)
and as a part of the last decade of research,
we’ve been looking at how we can chase circularity and create a product that is made to be remade.
we’ve been looking at how we can chase circularity and create a product that is made to be remade.
![](https://www.tenji.tv/wp-content/uploads/video_img/designlondon_2022_09/designlondon_2022_09_05-3.jpg)
As a large fashion company we realize we have a responsibility to help contribute to solve the problem of plastic waste within our industry.
![](https://www.tenji.tv/wp-content/uploads/video_img/designlondon_2022_09/designlondon_2022_09_05-4.jpg)
What we’re showing here today is part of our journey to help end plastic waste.
![](https://www.tenji.tv/wp-content/uploads/video_img/designlondon_2022_09/designlondon_2022_09_05-5.jpg)
In 2019 we came out with the Futurecraft.loop shoes which we’ve launched to start to understand how we can create a product that has end of life in mind.
![](https://www.tenji.tv/wp-content/uploads/video_img/designlondon_2022_09/designlondon_2022_09_05-6.jpg)
From the beginning phases of the design through product creation, ultimately to how our consumer can bring that back and turn it into something new.
![](https://www.tenji.tv/wp-content/uploads/video_img/designlondon_2022_09/designlondon_2022_09_05-7.jpg)
We’re very excited to announce here today the launch of some more products within this range.
![](https://www.tenji.tv/wp-content/uploads/video_img/designlondon_2022_09/designlondon_2022_09_05-8.jpg)
We have the Adidas Ultra boost running shoes, the Adidas Terrex free hiker which we’re talking about today,
![](https://www.tenji.tv/wp-content/uploads/video_img/designlondon_2022_09/designlondon_2022_09_05-9.jpg)
some footwear pieces we have the Adidas Terrex anorak which is one of the first insulated pieces,
![](https://www.tenji.tv/wp-content/uploads/video_img/designlondon_2022_09/designlondon_2022_09_05-10.jpg)
that we’ve brought to market which can be recycled – ‘made to be remade’.
![](https://www.tenji.tv/wp-content/uploads/video_img/designlondon_2022_09/designlondon_2022_09_05-11.jpg)
One of the highlights we get to speak about here today is actually some of the work we’ve been doing as a part of an EU Consortium.
We’ve come together with 12 like-minded companies to look at the entire supply chain of materials to help create a product.
We’ve come together with 12 like-minded companies to look at the entire supply chain of materials to help create a product.
![](https://www.tenji.tv/wp-content/uploads/video_img/designlondon_2022_09/designlondon_2022_09_05-13.jpg)
What we see here in the room is Adidas by Stella McCartney tracksuit which which is an embodiment of what we’ve been working towards.
We’ve taken together textile waste from other industry place, broken it down, cleaned it and turned it into something new in this great product,
We’ve taken together textile waste from other industry place, broken it down, cleaned it and turned it into something new in this great product,
![](https://www.tenji.tv/wp-content/uploads/video_img/designlondon_2022_09/designlondon_2022_09_05-15.jpg)
building in that so that we can also take that back.
We’re researching the consumer journey, how we interact with our different partners,
We’re researching the consumer journey, how we interact with our different partners,
![](https://www.tenji.tv/wp-content/uploads/video_img/designlondon_2022_09/designlondon_2022_09_05-16.jpg)
and ultimately making learnings to help the rest of the industry understand how they can also help us in our goal for a circular future.